Paulina Tsvetanova, Founder & CEO
Paulina left her south-eastern European home of Bulgaria as a young woman, in order to study art history, philosophy, Byzantine culture, and, later, culture management, in Germany. The founder of Paulina’s Friends looks back on many years of in-depth experience in the art world: she helped to build a european network for contemporary sculpture, directed a gallery, and worked as the marketing and distribution director for an art and design magazine. In addition, she has been actively involved in the organization and implementation of various renowned Berlin art fairs. Paulina’s Friends is Paulina’s lifelong dream, which was fulfilled in 2016. She has always wanted to wear, curate and sell unusual, fine pieces for refined, non-conformist people. In this endeavor, one needn’t decide on a single medium or genre, on the contrary, all of the arts are brought together. Since her childhood, Paulina has followed this vision, to build bridges between mutually-reinforcing worlds, to spark synergies and to open up new visual perspectives and feelings. Following her archaeological instinct for the hunt and her sense of beauty, Paulina has always loved to unearth and curate treasures that many others cannot see. Even the composition of an outfit is a borderless, comprehensive art. Paulina loves creative exchange with people of all ages and cultures — for her, to establish interpersonal relationships and cultivate authentic lifestyles is a labor of love.
Marcel Simon, Sales Consultant
Marcel studied European Studies, International Communication & Translation with English and Spanish. After holding professional positions at the European Parlament, Volkswagen and Unicepta, he has been finally involved as a Sales Consultant at PAULINA’S FRIENDS. In addition he has been employed as an Account Manager at the Berlin based Startup Research Gate.
Dr. Yoanna Planchette, Vintage Expert
Yoanna Planchette holds a PhD in Art History and works as library assistant in the Bibliothèque nationale de France. Her great passion for old and rare printed books, medieval illuminated manuscripts and byzantine paintings brings her many creative impulses to support PAULINA’S FRIENDS as Vintage Fashion Adviser.
Tom Stöckl, Designer
The born designer Tom Stöckl has concluded his very good MAster “Design | Macht | Glauben” at the HAWK as a concession to the prevailing reality. He is currently working as a photo- and videographer, summarising his thoughts to diamonds and advising Paulina on design questions. Btw: Design, as a cross-sectional discipline par excellence, can be found in any form from theory to practice, always seeking to create a context between ideology and object on the one hand, and people on the other. Tables; Toilet Seats; Handkerchiefs; Media; Election Campaigns; Reality; etc.
Bella, the gallery dog
Our best friend and constant companion is the girl-puppy Bella, born in mid-February 2017. Her second home is the Gartenstr. 114. She looks forward to curious and playful visitors and conjures every customer a smile on his face.