Paulina Tsvetanova, Founder & CEO

Paulina Tsvetanova, Founder & CEO

entrepreneur, gallery owner, art historian, curator, artist, fashion designer, author

Paulina left her south-eastern European home of Bulgaria as a young woman, in order to study art history, philosophy, Byzantine culture, and, later, culture management, in Germany. The founder of Paulina’s Friends looks back on many years of in-depth experience in the art world: she helped to build a european network for contemporary sculpture, directed a gallery, and worked as the marketing and distribution director for an art and design magazine. In addition, she has been actively involved in the organization and implementation of various renowned Berlin art fairs. Paulina’s Friends is Paulina’s lifelong dream, which was fulfilled in 2016. She has always wanted to wear, curate and sell unusual, fine pieces for refined, non-conformist people. In this endeavor, one needn’t decide on a single medium or genre, on the contrary, all of the arts are brought together. Since her childhood, Paulina has followed this vision, to build bridges between mutually-reinforcing worlds, to spark synergies and to open up new visual perspectives and feelings. Following her archaeological instinct for the hunt and her sense of beauty, Paulina has always loved to unearth and curate treasures that many others cannot see. Even the composition of an outfit is a borderless, comprehensive art. Paulina loves creative exchange with people of all ages and cultures — for her, to establish interpersonal relationships and cultivate authentic lifestyles is a labor of love.