This fashion collection was born out of a very personal circumstance – Paulina has finally adopted a dog. It is a declaration of love to the beautiful puppy girl Bella, who has already been accompanying Paulina for half a year. The silver Labrador (no, not a Weimaraner!) is a real eye-catcher: not only in real life, but also on this bomber jacket. Especially when you have this dog on a leash and you and your partner walk in a twins look. You can not be overlooked!

We have created a personalized pet collection, because we have been looking for an individual, innovative, cool product that should not be striking. Your four-legged friend is your faithful companion every day, and it will always remain by your side (unlike some partners). You can also order an individual bomber jacket with your favorite kitty, your goldfish, hamster or horse.

In order to be able to realize this challenging, time-consuming and costly project, we rely on the valuable collaboration with animal rights gropus, veterinarian practices, dog trainees and dog supplies. We are pleased to design your handpicked, tailor-made pet garment according to your wishes. The production takes place in Germany. What we need from you is only a high-resolution photo of your pet. Everything else (fabric, size, colors, motive display etc.) we will clarify with you in a personal conversation. We are looking forward to your inquiry by email:

P.S. There is a single requirement – the jacket remains unique, just like your favorite pet! Thanks to the great Swiss photographer Nora dal Cero for these fantastic shots with Bella, Paulina & Marcel. Nora can photograph your favorite animal if you do not have a suitable high-resolution photo.




Beyond Gender


Concept: Paulina Tsvetanova

Photos: Antonio Castello

Make-Up: Benedikta Ársælsdóttir

Androgynous, unisex, transgender – all of this is totally hyped. Trans-aesthetics are very popular and have already penetrated many societies. Transgender celebrities, models, performance artists are now available. Is it just another trend? Is identity depending on gender or sexual orientation? Does fashion change one’s own gender perception? Don’t we let us define too much about gender? Does fashion help us discover our true selves?Does our personal identity have anything to do with gender and sexuality?

This photo series are the result of a photo shooting. The models have applied for an open call. It was originally aimed at transgender, intersexual, bisexual, homosexual, as well as heterosexual people, who live their identity independent of their gender and sexual orientation. These portraits show strong personalities beyond the sexes that were shaped by their authentic stories.

With this challenging project we want to provide a framework for the playful handling of gender stereotypes. Through the deliberate rapture from the classic-normative gender balance, we want to stir up and question our perception of the gender identities. The aim is not only to raise awareness for this taboo topic and promote the social acceptance and equality of people who live between the sexes. Furthermore its about celebration of beauty and identity beyond mental barriers, fears and reservations, and finally also beyond gender definitions.

There are as many gender as there are people. Your own gender range is free, like our lifestyle. We can create and rediscover our personal gender identity every day. For instance through fashion: Fashion transformes, liberates unfoldes. Fashion exists independently of gender identities. Its all about the human being behind it.

In addition to the project Beyond Gender there will be a photo exhibition taking place 12.10. – 6.11.2017 in the Concept Gallery PAULINA’S FRIENDS. Opening on Thursday, October 12, 6 pm – 9 pm.

In addition, a print catalog with personal statements of the portrayed people, has been published.

Many thanks also to Gabi Becker for the documentary of the making of “Beyond Gender”:


And here a selection of the portraits (both fotoprints, as well as photos in the catalog are different!)


That a man has to be masculine in order to be a true man, and an attractive woman feminine – that is soooo old-fashioned! What do these qualities mean? They are the epitome of the male and female par excellence. The assignment is easy: purposeful and enforceable versus sensuous and sensual? All right? It is high time to draw these drawers up and thoroughly through. We all have everything in us. In our own unique form. Combined with our feelings, the spectrum of human characteristics is almost endless. The challenge is to step out of the rigid social conceptions and find out for yourself who and what I am. So, where did I record ideas about my husband or wife being not fit for me? How can I live only what I really am? The concept of the universe is based on expansion and resolution. Even if we have forgotten it, but we are part of it. I am sure whatever has created us wanted to express as varied and inexhaustible a spectrum as possible, indeed, with all kinds of sexual orientation. When we play with fabrics and fashion, we express ourselves – unconsciously, thus gaining access to our true being. BEYOND GENDER plays exactly with this idea. The joy of being, regardless of gender and sexual orientation. Many people today believe that there is no such thing as “male” and “female” qualities. You can even study gender studies. From a spiritual point of view, a soul is sexless, and a healthy person has made both poles self-aligned and balanced – a woman so strong and a man also devoted. To what extent is the game with the polarity really only a game and to what extent the expression of our essential being?

Gabi Becker, moderator, journalistin, artist

THE LAST SUPPER – a theatrical staging 



Concept & Art Direction: Paulina Tsvetanova

Photos: Ralph Lagoi

Location: room capacity

Fashion & Accessoires from the sortiment of PAULINA’S FRIENDS

In a world full of unnecessary sensory overload, many of us crave silence, emptiness and arrival. The minimalism in all of its expressions and perversions is ever-present—this is a symptom of the overwhelmed affluent society, that knows everything, wants everything and can do everything. We try to flee into the void, and from ourselves. We stuff ourselves with addictive substances, to escape the insanity of the world. We do yoga and practice mindfulness, to maintain the illusion that we are in control of the situation – of our bodies, our souls and our minds. Excessive, longing, desperate. We are looking for something that doesn’t exist, or, in better words, exists, but has to be seen/ heard/ tasted/ felt in a novel way.

There are other ways to get in contact with or relieve yourself from yourself, for example through staging an entity-circus. Celebrating the abundance of our society and mental opportunities. The world is magnificent and it is life-affirming and delightful to break out of the conventional daily grind and experience a fairytale-like way of being. But how?

In this psychedelic photo series, we simulate the discovery of a new dimension in the everyday life. An ephemeral futuristic trip to a dreamworld destination, in which chaos and harmony join up with each other. A magic potion of hidden realisation behind the visible reality. Seeing something that doesn’t exist. A new, very special view on reality. And yes, absurdly there were no consciousness-expanding substances involved, just pure joy of experimentation and obsession with life.

Synaesthesia as a form of visual reality through artistic symbiosis. What even is that? Synaesthesia is an exceptional state, a phenomenon of melded sensory perceptions of things, that don’t exist: seeing sounds, tasting colours, smelling letters. One stimulus triggers another one and our hidden sensors are being stimulated. In this photo series, capture this exact interaction of colours, shapes, sounds, textures, materialities and contrasts.

We want to put you into a sensual frenzy. Suffuse and bathe you in a gorgeous wold of colourful haze, full of fireworks, lightnings, beautiful cue states and reflections. Old structures are being dissolved, filters are breaking apart. Everything is connected in the hyper-connective brain of an synaesthete, in the delusional world of the mentally ill, in the imagination of crazed artists. But, can one experience this alchemy as a ‘normal’ person? What even is ‘normal’?

We don’t have to hallucinate to make those kinds of irritating experiences. No, we don’t have to be on drugs and we don’t have to be hypnotised. An open mind leaves room for the complexity of reality and experiences enriching, unforgettable visual conditions. We obtain a different view on our environment, and our emotions and mindsets are transforming automatically. Does this mean that our way of living will be more efficient, more sustainable? Or are we going to be even more overwhelmed with everything?

Everyone should experience those kinds of artistic excesses. We are celebrating the special things, that are often invisible to the naked eye. But it is generally known, that one can only see/taste/feel well with the heart anyway.